Philip Kotler. He is hailed by management centre europe as the world's foremost expert on the strategic practice of marketing. Marketing management, 16th edition by kotler, keller, and chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in.
I have seen many changes in the theory and practice of. I have been busy working on a number of new books with coauthors for 2024.